Jenners House of Fraser
Best of the Fest

We used this multiplatform campaign to position Jenners as the exclusive partner of The Festival Show on STV, covering all the action from the biggest arts festival in the world – right in Jenners’ own hometown, where the store has sat proudly for over 180 years.

We took an editorial style approach to the creative, creating a suite of sponsorship bumpers that captured stylish people on the city’s streets and around the Jenners storefront.

We promoted the partnership further through a 360 approach that integrated Jenners into the show, including product placement of presenters’ wardrobe, endorsement from presenters on social media via ‘outfit of the day’ posts, digital marketing and experiential through our brand army, the STV Street Team.