STV Weather X TUI
STV Weather – On Air Marketing Support

The objective:

The STV Weather has been sponsored by TUI for six years. This year, we wanted to take their sponsorship to the next level, and introduced the STV Weather Truck, sponsored by TUI. Of course, we wanted to showcase the shiny new truck on air and shout about our partnership as much as possible . . .

The creative:

We took Scotland’s favourite weatherman Sean Batty on a Scottish road trip in the trusty Weather Truck, surprising members of the public and helping them navigate the changeable Scottish weather with some TUI branded goodies.