TUI
Whatever the weather

TUI has enjoyed the warm glow of sponsoring the STV Weather for 6 years. To take the partnership to the next level for 2019, we created a multiplatform campaign, weaving the brand through the fabric of STV Weather and celebrating the continued partnership as never before.

From our first ever (TUI branded) weather truck, to high profile digital activation, to branded content across STV’s social media channels, we maximized TUI exposure across STV platforms and engaged our audience in new ways. The partnership came to life on air with the nation’s favourite weatherman Sean Batty taking a road trip in the brand new weather truck, surprising members of the public with TUI goodies to help them navigate our ever-changing weather.