ScotPulse
Opinions – we love them!

We developed this animated commercial to convey that ScotPulse is always on the lookout for opinionated folks to feed in on a range of topics – and demonstrate at the same time how those opinions are used.

Reflecting the brand’s playful personality, we broke the third wall and went all self-referential by asking viewers their opinion of the ad IN the ad, changing the visuals and audio as it progresses, to highlight that their opinions really do matter.