Asda
A Taste of Scotland

ASDA wanted to engage with the STV audience by harnessing the growing popularity of the STV Player and tapping into Scotland’s love affair with food. To do this, we created a digital campaign featuring a bespoke Cooking Hub on the STV Player, hosting a selection of curated cooking programmes alongside original content created specially for ASDA.

We shot four Scotland-focused recipes in a studio kitchen, each featuring ASDA products and using their wonderful Scottish produce to create dishes with a modern twist. The result was beautiful, bite-sized content that was visually delicious.