Galloway Cheddar
Galloway Cheddar – STV Channel Sponsorship

The objective: To raise brand awareness of Galloway Cheddar and align them with the STV audience in a series of vignettes centred around family dinner time.

The creative: We collaborated with creative agency Initials and the client’s marketing team to take the concept created by Initials from storyboard to broadcast. Attaching one of our in-house Directors to the project allowed us to bring our insights on Scottish family life and knowledge of the STV audience to the finished product, ensuring maximum effectiveness.