Skills Development Scotland
PACE (Partnership Action for Continuing Employment)
Another ad for our repeat client SDS, focusing on the sensitive subject of redundancy.
The client wanted to remove the stigma around redundancy, and show that PACE can offer a light at the end of the tunnel. Our creative captures the complex emotions that can come from losing your job, but also, through the performances, art direction, editing and grading, adds some lightness and optimism to reinforce that PACE are there to help you get back on your feet when you’re ready.