OXO
Heart-Warming Moments

OXO wanted to raise brand awareness in Scotland across the winter months – a key time for product sales – and align with STV through a channel sponsorship. To do this, we developed a creative to resonate with Scottish families and show how, as the days turn colder, OXO can help create heartwarming moments in everyday family life.

Steering away from a stereotypical family scenario, we brought dad into the kitchen to cook for mother and daughter as they return home from an autumn walk. We made OXO intrinsically part of Scottish life through subtle nods to our country – the great outdoors, hints of tartan, rain jackets and woolly scarves – before bringing the sponsor front and centre as the final ingredient in a bowl of deliciously comforting soup.