The Widow is a nail-biting, big-budget drama with an all star Hollywood cast. Kate Beckinsale literally twists, turns and runs through the drama in search of her husband.
Our campaign launched once the series finished on TV, steering away from our traditional marketing practice. With no prior promotion before or during broadcast, our post-finale campaign drove the traditional TV viewing audience to the STV Player.
S/He’s Lost Until He’s Found amplified the thrilling storyline with an exciting, tension building track and fast-paced edit. Social media engaged the non-traditional STV audience with explosive drama.