Who’s behind the mask?


The Masked Singer

Brand new to STV in January,  The Masked Singer is noisy, surprising, and surreal.

In one of 2020’s most hotly anticipated new shows, a host of celebs belt out songs dressed in a variety of weird and wonderful costumes.

But who’s behind the mask?

Our campaign encouraged viewers to follow the show on the STV Player,  grabbing their attention with colourful show imagery and a banging soundtrack.