
Motley Queue
Citylink
Motley Queue
Citylink wanted to show the ease and simplicity of travelling by bus. To show that the bus was an easy solution to all kinds of travellers. We came up with the idea of the ‘Motley Queue’ a single shot(ish) sweep through the bus station. Home to festival goers, commuters, friends and families alike. The campaign had a channel sponsorship element to it too, focussing on select groups of travellers, adding another layer of recognition and continuity to the idea.