Live sport has landed

Sport on the STV Player

With two new sports channels launching on the STV Player in FreeSports and EdgeSport, we had the unique challenge of blending two very different brand offerings into one creative campaign that still felt distinctly STV.

We created this exhilarating campaign to target new and lapsed STV Player viewers who usually only watch major sports tournaments. BMXing and Skating to La Liga and Serie A football, there’s enough action to keep you watching 24 hours a day, 365 days a year.