Snow Joke

Irn Bru
Sponsored Idents

The rest of the world has the Coke truck, but for Scots it’s when we see Irn Bru’s subversive Snowman that we know it’s Christmas time.


The challenge for us was how to include such an iconic character into our own brand idents. We did it by using stills of the Snowman, matched with some stock imagery of real snowmen and the ‘Phenomenal’ messaging to get viewers into the Christmas spirit.