Ups and downs

Loganair
Ups and downs

Loganair wanted a new campaign creative that would resonate with Scots, underpinned by the idea that Loganair is “Scotland’s airline”.

Our approach to this was an emotive creative route and a fast paced shooting schedule that saw us filming in two busy airports, on board a Loganair flight, and working with children. Creatively, we tapped into the emotional aspects and outcomes of travel (both positive and negative) to highlight that Loganair is there for their customers on their journey, no matter what.