Khakis ironed. Campfire lit. Celebs en-route. Yep, you guessed it, I’m A Celebrity… Get Me Out of Here is back! With the show pulling in a younger-than-average audience, we pushed the STV Player as the best way to keep up with the wildness.
Clashing with the release date of blockbuster Netflix series, The Crown, we parodied their opening title sequence; transforming the golden Crown Jewels into our very own leafy, jungle crown. We highlighted the contrast with a dramatic score, switching to the famous ‘I’m a Celeb’ beat, and adding a royally good voice over: “There’s more than one crown to be excited about this autumn.”
Alongside a heavy social media and Capital radio presence, we used Giphy-style stickers to drive engagement and talk-ability, helping us achieve a record-breaking I’m A Celebrity… Get Me Out of Here audience on the STV Player.