
Lights, Camera, Auction
McTear's
Brand hero
McTear’s have been building a suite of adverts focusing on specific services and auctions. The next goal for McTear’s was to create a standout brand advert to hit all their key values. We took inspiration from the big international auction houses to create a free-flowing, high-end look at the journey of an object. From the minute it’s brought, in until the hammer drops. The staff play a huge role in giving customers a great experience at McTear’s. Highlighting their care and expertise was vital to the overall messaging.