Glasgow, sadly, doesn’t have the best recycling stats. So how do you reach people when previous public messaging hasn’t cut through? Say it with attitude.
This memorable ad introduces ‘rubbish’ characters who are gutted you didn’t recycle them and are going to give you a piece of their mind as only a Glaswegian can. Prepare to see more of these wee monsters in an ongoing campaign until the city cleans up its act.