Dear Diary

Glasgow City Council
Fostering and Adoption

Glasgow City Council wanted to create a campaign for fostering and adoption services. We felt that showing what fostering and adoption means to the kids would be a great way to talk to our audience. We wanted everything to feel like it was coming from the kids point of view; hand drawn doodles, language choices and performances were all built to show what it means to them. The campaign was supported through digital and out of home executions creating a really strong campaign identity seen city wide.